INTRODUCTION TO INTERCULTURAL COMMUNICATION.

INTRODUCTION TO INTERCULTURAL COMMUNICATION.
LESSON 1
INTRODUCTION TO INTERCULTURAL COMMUNICATION.
What is intercultural communication?
Intercultural communication refers to an academic field of study and research about how people from different countries and cultures behave, communicate and perceive the world around them.
Intercultural communication also includes other fields such as anthropology, cultural studies, psychology and communication. Justify Full
Intercultural communication can also be defined as the interpersonal interaction between members of different groups, which differ from each other in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behaviour.

The theories developed by the researchers and academics can and have been applied to many fields such as business, management, marketing, advertising and website design.

As business becomes more and more international, many companies need to know how best to structure their companies manage staff and communicate with customers. Intercultural communication gives them an insight into the areas they need to address or understand.

Intercultural communication theories are now also used within the education, health care and other public services due to growing multicultural populations.


WHY DO WE COMMUNICATE? WHAT HAPPENS IF WE DON'T COMMUNICATE?
Research has shown that when people are isolated and made to grow without contact with others, they will not develop to their fullest potentials. People who are isolated have capabilities less than those who are raised within the confines of civilization.

People who don’t communicate or interact with others will not be wise, rather they become stunted by the experience rather than enhanced by it.


People have always needed to communicate with each other for many reasons:
to spread news
to warn of dangers
to pass on information
to ask for help
In order to communicate effectively, humans developed languages, signs and writing.